Flipkart, an Indian e-commerce magnate, announced metaverse products as part of the ongoing web3 buying and selling experiment to improve its user experience.
It is reported that Flipkart collaborated with eDAO, a Polygon egg company, to release a metaverse product called "Flipverse". In particular, this month's holiday season is dedicated to arousing people's enthusiasm for the pilot project. The company stated in a statement that:
The idea is to let millions of customers experience Flipverse and open the door for future shopping.
In addition, customers can also participate in the "game based teaching, interactive and immersive experience" experience on the Flipkart Android application in Flipverse, where they can collect supercoins, company satisfaction point exchange and digital collections from partner companies. Create experience cinemas on flipverse. Famous brands involved include puma, noise, Nivea, Lavie, Tokyo talkies, campus, VIP, Ajmal Eau De Toilette and Himalayan FM.
In addition, the company's executives recognized that the web3 product is still in product testing. However, they expressed confidence that they could take off and land and played an important role in the future of Flipkart. Sandeep Nailwal, founder of Polygon, said that as she began to touch the surface of possible problems in the concept of the meta universe, he regarded e-commerce as one of the killer test cases.
Nailwal added: "The combination of top brands and Flipkart's business management expertise in the virtual machine will change what everyone knows about online retail. Flipverse is undoubtedly a vivid and visible expression of the meta world, and I'm proud of this exciting talk on Polygon."
